The internet has never been busier; in the U.S., there are more than 12 billion web searches every month. Every day, there are new websites striving to get noticed and older websites being updated by a Website Designer in order to compete more effectively. what is search engine marketing (search engine optimization) has never been more important to businesses of all sizes.
The Importance of Search Engine Visibility
Digital real estate is limited. The first page of the search engine results usually has 10-12 listings. Google always states at the top of the page that it found "about x million results," but the most important are the top three organic (unpaid) listings. Most people click on one of the top three listings. Very few ever look at the second page.
Targeted keyword research and Search Engine Optimization help a small business to be visible to a potential customer at the best time in the buying cycle.
Most people go through a similar process when making a purchase.
Awareness of the product;
Searching for information on the product, probably on their smartphone, demonstrating the importance of a mobile-optimized website;
Comparing similar products for price, features, etc.;
Deciding which product to buy - this is the ideal time to target the potential customer because their searches become very specific, using long tail keywords;
Paying for and completing the transaction;
Deciding to keep or return the product.
Target Potential Customers with Long Tail Keywords
It's become more difficult for a small business to get a top listing for a short, one or two word keyword. It's much easier to get a top listing for a long tail keyword, a very specific phrase such as "emergency veterinarian in eastown." While long tail keywords do not get the traffic of the shorter, more popular keywords, they can be very profitable. People who make such specific searches want to buy something. Fairly often, they will make a phone call or visit the business after the search.
Long Tail Keywords and Added Pages to the Website are a Win-Win
Once some of the long tail keywords that potential customers would be using have been identified, the next logical step is to create new website pages for those keywords. This is a win-win because Google likes larger websites with more pages. The extra pages add to the perceived authority of the website. While these extra pages must be unique content, they will normally be a variant of one of the main pages, but focusing on specific long tail keywords.
When you're looking for an SEO Marketing Consultant who will be a partner in an integrated marketing effort, talk to the team at Zephoria Digital Marketing. Not only are they experienced and creative, but they will listen to you and deliver proven, effective results, not empty promises. Visit their website to learn more about their services.
The Importance of Search Engine Visibility
Digital real estate is limited. The first page of the search engine results usually has 10-12 listings. Google always states at the top of the page that it found "about x million results," but the most important are the top three organic (unpaid) listings. Most people click on one of the top three listings. Very few ever look at the second page.
Targeted keyword research and Search Engine Optimization help a small business to be visible to a potential customer at the best time in the buying cycle.
Most people go through a similar process when making a purchase.
Awareness of the product;
Searching for information on the product, probably on their smartphone, demonstrating the importance of a mobile-optimized website;
Comparing similar products for price, features, etc.;
Deciding which product to buy - this is the ideal time to target the potential customer because their searches become very specific, using long tail keywords;
Paying for and completing the transaction;
Deciding to keep or return the product.
Target Potential Customers with Long Tail Keywords
It's become more difficult for a small business to get a top listing for a short, one or two word keyword. It's much easier to get a top listing for a long tail keyword, a very specific phrase such as "emergency veterinarian in eastown." While long tail keywords do not get the traffic of the shorter, more popular keywords, they can be very profitable. People who make such specific searches want to buy something. Fairly often, they will make a phone call or visit the business after the search.
Long Tail Keywords and Added Pages to the Website are a Win-Win
Once some of the long tail keywords that potential customers would be using have been identified, the next logical step is to create new website pages for those keywords. This is a win-win because Google likes larger websites with more pages. The extra pages add to the perceived authority of the website. While these extra pages must be unique content, they will normally be a variant of one of the main pages, but focusing on specific long tail keywords.
When you're looking for an SEO Marketing Consultant who will be a partner in an integrated marketing effort, talk to the team at Zephoria Digital Marketing. Not only are they experienced and creative, but they will listen to you and deliver proven, effective results, not empty promises. Visit their website to learn more about their services.
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