Whenever a business will go to develop a marketing strategy, one area that needs to be emphasized is brand consistency. The brand, which can be found in the shape of a company logo, words, a sign or perhaps a symbolic representation, is made use of to distinguish the brand and separate it from the rivals. With the help of the brand, consumers receive an perception of the firm along with what the company stands for. This particular brand must be consistent on marketing products, because this will help the business form a